Embracing Imperfection: From Discard to Art
While writing her dissertation, entrepreneur Areeba Waseem discovers beauty in collecting discarded marble stones from factories and upcycling them into elegant homeware accessories.
Creative designer Areeba Waseem discovered the Japanese world view of "wabi-sabi," an aesthetic idea centered on the acceptance of imperfection. From pleasant childhood memories of repurposing household products, her idea for upcycling discarded marble stone was born.
Her company, "Unturned Stones," meticulously hand crafts each design, highlighting the inherent charm of each piece of marble. Working with local factories in the UAE, her objective is to implement a near-alchemical process of turning raw, discarded materials into objects of refined beauty for the home. Her designs may take on a minimalist aesthetic, but this transformation represents her mission of combining beauty and sustainability.
In this short film, we see the old saying "beauty is in the eye of the beholder" in action as Areeba’s passion for waste reduction takes the form of exquisite, one-of-a-kind home décor.