Message from the
President and CEO
In order for us to take action, we must first connect – to ourselves, to our communities, to our stories, and to our planet.
This was our inspiration when we set out to build The Climate Tribe, and what has continued to drive our work since we launched in 2023.
And while negative headlines about the climate crisis may surround us, our work takes a different view: one of hope. Because when people have hope, they also have a reason to do things differently. Facts and figures are important, and yet, it is human stories that move people, and ultimately shape culture.
So let this be an invitation to come and be part our community – whether by visiting our beautiful Hub, by working with us on a sustainability project, or simply by engaging with our inspiring stories of changemakers in the UAE, our wider region, and around the world.
Our small actions ripple outwards - and when a community acts together, we can create real change.
Her Highness Sheikha Shamma bint Sultan bin Khalifa Al Nahyan
President & CEO
Her Highness Sheikha Shamma bint Sultan bin Khalifa Al Nahyan
President & CEO
Our story
Founded and led by Her Highness Sheikha Shamma bint Sultan bin Khalifa Al Nahyan, The Climate Tribe began in 2023 as a social enterprise dedicated to driving creativity, shaping culture and changing behaviour through storytelling. Since then, it has launched a thriving community hub and worked with organisations to bring their sustainability goals to life through content and experiences.
Our pillars
The core of Who we are
TCT Studio
At our purpose-led storytelling and experience studio we deliver creative and production services for organisations, using sustainability-conscious practices.
The Hub
Abu Dhabi's first dedicated sustainability hub is a community space where climate action comes to life through workshops, events and collaborative programming.
The Culture Room
Our digital platform features original stories that inform, inspire - and connect people to key environmental issues.
Our vision
To be recognised locally and regionally for creative excellence that moves people, shapes culture, and is delivered with integrity and care for people and planet.
Our mission
To translate environmental commitments and sustainability strategy into action through responsible content production, education, and purposeful activations that lead to tangible, lasting impact.
Our purpose
To lead the transition to a climate-resilient and sustainable economy through collective action and measurable impact.
Why The Climate Tribe?
UAE-rooted
Globally-relevant
Culture-led climate storytelling
Bridging policy, creativity and community
The UAE and its leaders have a long tradition of sustainability, and of living in hamony with the natural environment. The Climate Tribe, together with its partner organisation Frontier25, are carrying forward these values by launching strategies and initiatives that help advance progress towards the country's net zero and sustainability goals.
The Climate crisis is a borderless challenge - which is why we highlight inspiring stories of climate heroes from around the world. We are globally connected, and work with partners in many countries to support wider sustainability goals.
For people to take action, they need to connect with a cause. We use authentic, community-centric narratives, values and traditions across all our projects, because only then can we build trust, drive engagement - and ultimately enact change. We live our values by using sustainable practices across all our work.
Our work represents the vital link between policy and actual, on-the-ground change. We develop storytelling narratives, design engagement and deliver creative content, converting policies into programmes that shift community behaviour - and ultimately drive change.
How we work
Renewable energy
Low-emissions transportation
Eco-friendly materials
Zero-waste
Conserving water
Digital-first
Renewable energy
Our studio and hub operations prioritise clean energy sources wherever possible. From powering film sets to running community workshops, we choose sustainable energy solutions that reduce our carbon footprint.
Low-emissions transportation
We use hybrid and electric vehicles for equipment transport, crew movement, and community event logistics.
Eco-friendly materials
From film sets to workshop supplies, we source materials that are recyclable, reusable, or biodegradable. This extends to everything from props and packaging to the supplies we use in our community programmes.
Zero-waste
Our projects integrate comprehensive waste management from day one. Whether we're filming a documentary or hosting a composting workshop, we aim for zero landfill contribution through recycling, composting, and waste reduction.
Conserving water
We employ water-saving techniques across all our operations - from equipment cleaning to event catering.
Digital-first
Paperless workflows, virtual pre-production meetings, and digital distribution help us reduce our environmental impact while staying connected to our global community.
Our partner organisation - Frontier 25 - is a climate action advisory that is transforming our climate and growing the green economy by turning ambition into tangible progress.
