We delivered a series of nine Clean-Up Drives designed to raise awareness about the role of community action in promoting sustainability. In addition to organising the events, we delivered comprehensive production services including,the filming and editing of one post-event social media reel and two sets of event reels (one pre-event and one post-event for two separate events).
Each event provided participants with an opportunity to engage directly in impactful environmental work while fostering a sense of belonging and purpose. Our production services helped to capture and amplify the impact of these activations.
To drive awareness of the power of collective action in creating sustainable and socially meaningful change.
We developed a creative approach to conceptualise impactful activations and social media content reels. These reels are designed to showcase the initiative’s outcomes, celebrating the collective efforts of the volunteers while highlighting Ma’an’s dedication to empowering communities and driving sustainability forward.
Ma’an is a government entity in Abu Dhabi focused on fostering social impact and collaboration through initiatives that empower communities and create lasting change.
Ma’an
The Climate Tribe was tasked with engaging volunteers from marginalized and underrepresented community sectors in impactful events and activations.